2027 Facebook Lead Generation

Campaign Options

2027 Facebook Campaign Options

A full year of leads, one quarter at a time.

Facebook campaigns for preneed leads and seminar RSVPs. Start from the plan recommended for the funeral home's market. Change any quarter that doesn't fit. Fintra handles the creative, targeting and scheduling.

01Start with the market

Smaller markets run one campaign per quarter. Larger markets run two.

Smaller marketLarger market

Core Market

Local and closely connected

Mid-Market

A larger town or growing community

Recommended plan

One 45-day campaign every quarter

Suburban

The communities surrounding a city

Urban

A major city or metro area

Recommended plan

Two 30-day campaigns every quarter

02Change any quarter

Three campaigns to choose from. Run one or two per quarter.

Preneed lead generation

45-day campaign

$850

~20 target leads*

Preneed lead generation

30-day campaign

$750

~15 target leads*

Seminar

Seminar RSVP campaign

$750

Timed to the seminar date

Two campaigns in one quarter

Two 30-day preneed campaigns (Suburban and Urban markets), or one 30-day preneed campaign plus a seminar.

$1,500

Enhanced, +$400: added ad budget for larger Urban markets, preneed campaigns only. Fintra advises case by case.
Skip a quarter at no cost.

Campaign names and 2027 dates are on the back.

gofintra.com

2027 Facebook Lead Generation

Campaign Options

03The 2027 Facebook calendar

Every campaign, named and dated.

JanFebMarAprMayJunJulAugSepOctNovDec

45-day1 per quarter

30-day2 per quarter

Q1New year, fresh start

45-day

The One ResolutionJan 1 to Feb 14

30-day

The One ResolutionJan 1 to Jan 30

Never Left GuessingFeb 15 to Mar 16

Q2Family & finances

45-day

Family PlanningApr 10 to May 24

30-day

The Cost of WaitingApr 10 to May 9

Family PlanningMay 24 to Jun 22

Q3Late summer into fall

45-day

Season of PreparationAug 15 to Sep 28

30-day

Time Well SpentJul 15 to Aug 13

Season of PreparationSep 1 to Sep 30

Q4The season of togetherness

45-day

Around the TableOct 25 to Dec 8

30-day

Veterans PlanningOct 13 to Nov 11

Around the TableNov 17 to Dec 19

Your part

Confirm the market and choose the quarters. Fintra builds, schedules and runs every campaign.

Seminar campaigns are timed around the funeral home's seminar date, so they are not on this calendar.
*Lead targets are target lead flow for a campaign of that length, not a guaranteed count. They cover preneed lead generation only. Seminars are measured in RSVPs.

Ready to plan a funeral home's 2027?

Ask your Fintra rep to confirm the market and lock in the calendar.

gofintra.com